….according to a company specializing in analyzing folks by their postal code. Environics Analytics thinks of us as: Heartland retirees – one of 67 or so sub-groups of lifestylers.
We HRs are retired or semi-retired boomers fond of motorized 4wd vehicles and we live rural and simply. We are empty-nesters mostly who have time for basic outdoor activities and even knitting. There are 472,000 of us in Canada and we have a lower-middle income with mixed educations and background work experience. We own our own very modest homes and like the outdoors. And, it seems, we are much the same as each other.
Being white, is what I am guessing they meant by that. But they didn’t say that except to say that we are the same and so far, the only thing I seem to have in common with most of my neighbours is skin colour. Most of them are as mad as hatters!
Coincidentally, Sally also ran a social quiz on me today on mental health (answering for me, of course) and concluded from it that I was eccentric. I ran the same test – answering for myself – and my resulting category was ‘balanced’. One of us has an odd view of the other one, I am guessing and, frankly, I think SHE is the eccentric if, for no other reason, than picking me to live with!
Plus – isn’t it a little whacked to run a personality test on someone but you do the answering?
The really interesting point is that some marketing group operating on minimal information (I hope) has managed to quite fairly categorize us. And, even though there are a half-million of us, only 75 or so live within a couple of hundred square miles. How the hell did they put our postal code into that category? Those bloody algorithms, eh?
So, what with my tell-all blog, our book, the modern science of data analysis and Google Earth, we are clearly prominent on the radar screen of some geeks. Worse, we get mail and the barge comes twice a year. Eyewitnesses! We may be off the grid but not very far off and they – the bastards – can see us more clearly than Sarah Palin can see the whites of the Russian’s eyeballs.
Go OTG but know that there are crosshairs focused on your back by government and industry by way of the wonders of technology. They know where you are. And now they know WHO you are.
“Unh, Dave! Isn’t that a bit paranoid? They may know roughly where you are and who you are but they don’t care. You are old and verging on senile. You are safe. They are NOT watching you.”
I know. And, if they do watch me, they’ll likely fall asleep from boredom. I am quite intrigued with my life but napping and crude carpentry do not make for boffo TV. Not for BIG BROTHER types, anyway.
Not today, anyway.
After Bill C-51, things may change. They will change. The natural consequence of taking on those Orwellian powers is using them. They might pick me up for indecent exposure if I pee in the woods. They might get me for howling at the moon a capella with the wolves (must be a law against that). Hell, they could pick me up for using a product after it’s expiry date or pulling the label off the mattress. They already see me all too clearly and even I am barely accepting of that sight myself.
If Bill C-51 passes, your life and mine will change. For the worse.